ZOOBY Neighborhood Superheroes, Inc. has unveiled a new promise for San Antonio homeowners: buy a new roof from the company now, and five years after installation, ZOOBY will return to perform Zoobification™ at no additional cost — a benefit the company values at $2,500. The promise, featured in ZOOBY's radio campaign, addresses the harsh realities of South Texas weather where roofs endure significant sun damage over time.
After five years under the intense San Antonio sun, shingles dry out, lose flexibility, and begin to age. ZOOBY says the offer addresses expected wear and provides homeowners with added protection long after the roof is replaced. The company also emphasizes that this promise is about more than maintenance; it is about trust. For many homeowners, replacing a roof is one of the biggest investments they will make, and they want to know the company behind the work will still be around to stand by it years later.
Elmer Zubiate, owner of ZOOBY, has built his reputation over three decades in San Antonio by showing up, telling the truth, and understanding that a warranty means little if the company is gone when needed. “A roof is a major investment, and people deserve to know who they’re trusting with that investment,” Zubiate said. “Anybody can make a promise on the day they make the sale. What matters is whether that company will still be around to stand behind its work. That matters to me personally. My name is on this company, and this promise reflects the way I’ve done business in San Antonio for decades.”
Zubiate believes the offer encourages homeowners to scrutinize roofing warranties more carefully. “Homeowners hear blah-blah-blah '50-year warranty claims' all the time, but a lot of people do not really know what those warranties cover,” he said. “We want people to ask better questions, read the fine print, and understand the difference between a piece of paper and a company that is actually going to be there for them. We put our warranties in writing, and we plan to be here to back them up.”
Zoobification™ is ZOOBY's roof treatment process designed to restore flexibility to shingles dried out from sun exposure. By including it five years after a new roof installation, ZOOBY provides a practical long-term benefit, not just a one-time installation. The company says this new promise reflects its approach: inspect honestly, explain clearly, put warranties in writing, and help homeowners protect their investment for the long haul.
Homeowners interested in learning more about the new roofing promise or scheduling an inspection can visit https://zooby.com/roofing or call (210) 526-4007.


