YesAsia Holdings Limited (2209.HK) has announced its interim results for the six months ended 30 June 2026, reporting a 23.2% year-on-year increase in revenue to US$301.51 million and a 30.0% surge in net profit to US$18.30 million. The company, a leading e-commerce platform operator specializing in Asian beauty and lifestyle products, continues to capitalize on the global demand for Korean Beauty (K-Beauty) products.
Gross profit grew by 28.2% to US$93.98 million, with the gross profit margin expanding by 1.2 percentage points to 31.2%. Operating profit increased by 30.1% to US$24.29 million. The net profit margin improved to 6.1%, and basic earnings per share were US4.39 cents (1H 2025: US3.43 cents). These results were achieved despite a one-off expense of approximately US$1.24 million in termination benefits from organizational streamlining.
The Group's B2C platform, YesStyle, recorded revenue of US$215.07 million, up 30.5%, accounting for 71.3% of total revenue. The B2B platform, AsianBeautyWholesale (ABW), saw revenue of US$82.75 million, up 6.2%, representing 27.4% of total revenue. The growth was driven by strong global demand, particularly in non-core markets. Revenue from Europe and associated countries grew by 22.1%, while Latin America surged by 178.4%. In the Middle East, the Group achieved steady growth of 33.4% despite regional tensions.
Strategic investments in logistics infrastructure across Hong Kong, South Korea, the US, and Europe, including automation technologies like AMRs, have built a resilient supply chain. This helped mitigate freight and fuel price spikes from Middle East conflicts, keeping operating cost increases below revenue growth. Freight costs as a percentage of revenue dropped to 19.0%.
The Group also strengthened its online-to-offline (O2O) integration. YesStyle debuted a 1,500 sq. ft. concept store in the San Francisco Bay Area and staged high-profile activations, including a Madrid café pop-up and brand events at Seoul's Yesful Land, generating millions of impressions. These efforts converted customer engagement into loyalty and catalyzed overseas B2B purchasing demand. ABW Online's average order size surged 38.6% year-on-year to US$3,590.60.
Social media marketing remains a core strength, with an ecosystem of over 557,000 unique influencers generating US$85.70 million, contributing nearly 40% of YesStyle's revenue. Mr. Joshua Lau, Founder, Executive Director and CEO of YesAsia Holdings, commented: "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe that there is ample room for growth for YesAsia Holdings in both the retail and wholesale spheres worldwide. Amid geopolitical and supply chain uncertainties, we are continuously reinforcing our competitive moat and market leadership through AI-empowered customer services, a highly agile supply chain, and a strategy that seamlessly converts online traffic into immersive physical experiences, thereby driving long-term value for our shareholders in a fast-evolving market landscape."
For more information, visit the Group's official website at https://www.yesasiaholdings.com/.
