NEW YORK — Verizon Communications Inc. announced Thursday that it is offering YouTube's NFL Sunday Ticket for free with the purchase of eligible 5G phones and activation of new smartphone lines on Unlimited Ultimate or Unlimited Plus plans. The promotion, available from July 30 through September 2, also applies to customers switching to premium Verizon Home Internet or Frontier Fiber tiers. Existing Verizon Home Internet and Simplicity customers can get a standalone subscription for $234 or the NFL Sunday Ticket plus NFL RedZone bundle for $276.
The offer, which saves customers up to $480, underscores Verizon's strategy to bundle premium content with its connectivity services as the NFL season approaches. "Whether you want to share that you're at the stadium or watch your favorite teams' away games from your couch, Verizon keeps you connected," the company stated.
In addition to the NFL Sunday Ticket promotion, Verizon unveiled Verizon Shine, a new component of its loyalty program that offers weekly chances to win once-in-a-lifetime experiences. Starting the week of August 3, customers can enter to win an all-expenses-paid 5-day trip to see the Pittsburgh Steelers vs. New Orleans Saints in the first NFL game in Paris. The loyalty program also eliminates activation and upgrade fees and introduces Verizon Dollars, allowing customers to earn 3% cash back monthly.
The announcement comes as Verizon faces intense competition in the wireless and broadband markets. By bundling high-demand content like NFL Sunday Ticket, Verizon aims to attract and retain customers seeking value beyond basic connectivity. The promotion is available for a limited time, with customers encouraged to sign up via the My Verizon app or at Verizon stores.
Verizon's move highlights the growing trend of telecom companies leveraging sports streaming rights to differentiate their offerings. YouTube's NFL Sunday Ticket, which includes out-of-market Sunday afternoon regular season games, has become a key asset since YouTube secured the rights in 2022. Verizon's offer applies to new and existing customers switching to eligible plans, with terms and restrictions applying.
For more information, customers can visit verizon.com/nfl-sunday-ticket-on-youtube-streaming/ or check the My Verizon app for daily surprises and football fan opportunities.
