NEW YORK, NY - August 6, 2026 - tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY) - the buybuy BABY® Intellectual Property Token - is now accepting orders on the tZERO Securities Alternative Trading System (ATS), with trading expected to commence on August 12, 2026.
The security, known as the “BABY” Digital Token, is linked to certain intellectual property associated with the buybuy BABY brand. It was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering.
The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend. This innovative structure allows token holders to share in the brand's revenue, turning customers and fans into stakeholders.
“This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle,” said Alan Konevsky, Chief Executive Officer of tZERO. “By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”
Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. This move highlights a growing trend of asset tokenization, which can democratize access to investments and create new revenue-sharing opportunities.
tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments. Eligible investors can learn more and access trading here.
The move is significant as it marks a milestone for the tokenization of intellectual property, an emerging asset class that could unlock value in brands and creative works. By providing a regulated secondary market, tZERO is addressing one of the key challenges in the digital asset space: liquidity. This could pave the way for more issuers to consider tokenization as a viable fundraising and investor engagement tool.
However, investors should be aware of the risks associated with digital asset securities, including potential lack of liquidity, price volatility, and the unique risks of fraud, manipulation, and theft. tZERO emphasizes that this press release is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. The securities described are subject to qualification by the SEC under Regulation A+ (Tier 2) and have not yet been so qualified.
As the secondary trading commences, market participants will closely watch how the BABY Digital Token performs, as it could set a precedent for future tokenized IP offerings. The success of this initiative could encourage other companies to explore similar structures, potentially reshaping how intellectual property is monetized and how brands engage with their communities.
