Toblerone has announced a collaboration with Swarovski to create the Toblerone Crystal Bar, a hand-made crystal replica of its iconic chocolate bar, as part of a campaign called "The Ultimate Gift." From July 1 to July 31, 2026, the crystal bar will be auctioned at select airports worldwide and online, with 100% of proceeds donated to local charities.
The Toblerone Crystal Bar crafted by Swarovski is a limited series of individually numbered, certified crystal replicas. Each bar weighs 851 grams, measures 305 millimeters, and features 546 hand-cut facets. It took 140 hours to develop and 65 hours to produce, entirely by hand, using high-precision cutting technology. The design mirrors the original Toblerone shape, known for its triangular silhouette that has been a symbol of Swiss chocolate since 1908.
The auction will take place at airports in Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich, where travelers can bid in person. Online bidding is also available globally via the auction site at https://www.toblerone.com/auction. Each airport will designate a local charity partner, and all winning bids will go directly to those organizations. More information on the charities can be found at https://www.toblerone.com/charities.
Iain Livingston, President of Toblerone & World Travel Retail, stated: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously."
In addition to the crystal bar, Toblerone is launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail during the campaign period. The box contains a milk Toblerone bar, combining luxury packaging with the familiar chocolate inside.
The collaboration highlights the shared heritage of Toblerone and Swarovski, both rooted in Alpine craftsmanship. Toblerone, founded in Bern, Switzerland, in 1908, produces up to 4 million chocolate bars daily. Swarovski, founded in Austria in 1895, is known for its precision-cut crystals and operates in over 140 countries. The partnership underscores a commitment to quality and philanthropy, with the auction expected to raise significant funds for community causes.
