Tina Brinkley Potts, a business strategist and author, has announced the launch of the KnowNet Worth 30-Day Podcast Series, a program designed to help professionals navigate what she terms the "Knowledge Extraction Economy." In this new economic era, expertise is increasingly extracted by organizations and artificial intelligence systems without adequate compensation for the knowledge creators. Potts argues that professionals must intentionally build systems to capture the long-term value of their knowledge.
"Your knowledge is being extracted right now," Potts said. "Every time you answer an email for free, solve a problem nobody else could solve, or share your thinking over coffee, your expertise is being used without your ownership." She emphasizes that artificial intelligence has not created this shift but has accelerated it, making it crucial for experts to understand the value of what they know.
The podcast series expands on concepts from Potts' book, KnowNet Worth: Turn Your Expertise Into Income, Your Systems Into Scale and Your Story into Legacy Using AI, Systems and Soul. It introduces two foundational frameworks: the KnowNet Worth™ framework, which helps experts identify and quantify the value of their expertise as intellectual property, and the Knowledge Royalty System™, a business model that enables experts to structure and license their knowledge for recurring revenue, similar to how songwriters earn royalties from music.
Potts is already applying these principles with organizations across the country, helping them capture operational expertise and transform institutional knowledge into digital assets. She believes this approach benefits entrepreneurs, authors, consultants, healthcare organizations, educators, attorneys, and thought leaders. "The future belongs to people who own their knowledge, not just the people who share it," Potts said. "If you don't intentionally build assets around your expertise, someone else will build value from it."
The KnowNet Worth 30-Day Podcast Series is available at https://tinabrinkleypotts.com/amplify-your-expertise/, where listeners can access the series and learn more about the KnowNet Worth™ framework and the Knowledge Royalty System™.
