The Latina Expo, described as the largest Latina empowerment and lifestyle tour in North America, has announced the expansion of its National Tour 2026 to include Houston, Dallas, San Diego, Miami, and Chicago. The tour aims to unite Latinas, families, entrepreneurs, and cultural leaders through large-scale in-person experiences, media exposure, and digital amplification. Founded in Chicago in 2018, the platform has grown into a national movement focused on creating pathways for connection, visibility, and business growth.
The expansion reflects the rising influence of the Latina consumer, one of the fastest-growing economic forces in the United States. According to the announcement, Latina buying power represents more than $3.4 trillion, shaping culture, commerce, and innovation. The tour will feature thought leadership programming, experiential brand activations, and cultural celebrations designed to deliver measurable impact for partners while elevating Latina leadership and entrepreneurship.
New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas stop at Jefferson Tower, a signature cultural immersive experience featuring trailblazing speakers, influential brands, and conversations on Latina excellence. Additionally, the Chicago tour stop will host the Spotlight Latina Awards on October 22, 2026, at The Legendary Walnut Room at Macy's State Street, recognizing influential Latina voices, brands, and community leaders.
Cesar Rolon, founder and lead producer of The Latina Expo, stated, “With The Latina Expo, our mission has always been to create space for our community to be seen, supported, and elevated. This tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities.”
Tickets for the tour are now available at TheLatinaExpo.com. The platform continues to expand its national footprint, fostering authentic engagement and driving economic and cultural impact across the communities it serves.
