The Harvest Table, a South African wellness brand known for its clean-label collagen and plant-based nutrition products, is urging consumers to look beyond flashy packaging and marketing messages and instead focus on the ingredient label. The company believes that understanding what goes into a product is essential for making informed purchasing decisions.
"We've always believed that consumers deserve to know exactly what they're putting into their bodies," said Catherine Clark, Founder of The Harvest Table. "When you take the time to read an ingredient label, you gain a much better understanding of the product. That's why we've always focused on simple formulations made with carefully selected ingredients rather than unnecessary additives."
The company suggests that consumers evaluating nutrition products consider several factors beyond front-of-package claims, including simple, recognizable ingredients, clean-label formulations, products without unnecessary additives, and formulations that fit naturally into everyday routines. Ingredient transparency, they argue, helps consumers choose products that align with their personal preferences and lifestyles.
This philosophy is reflected in The Harvest Table's current U.S. product lineup, available on Amazon. For example, their Grass Fed Bovine Collagen Granules feature a straightforward formulation with Types I and III collagen sourced from grass-fed bovine hides. The tasteless, instant-dissolving granules are produced without added gums, fillers, preservatives, artificial flavors, or dyes.
For those seeking a more comprehensive collagen product, Multi Collagen Radiance combines Types I, III, V, and X collagen with Vitamin C, Zinc, and Cranberry. The Harvest Table also offers Vegan Protein, a clean-label plant-based protein powder free from added gums, fillers, preservatives, artificial flavors, or dyes.
"Trust is earned through transparency," said Sam Clark, CEO of The Harvest Table. "Our goal has never been to overwhelm consumers with complicated formulations or marketing language. We want people to feel confident that when they read our ingredient labels, they'll understand what they're choosing and why."
All products are manufactured in-house at the company's custom-built facility in KwaZulu-Natal, South Africa, where they maintain control over sourcing, formulation, and quality. The facility passes annual Food Safety Assessment (FSA) audits, meets GMP manufacturing requirements, and is recognized as a Food Safe Facility. The company also holds Halaal certification for applicable markets.
