The Harvest Table, a South African wellness brand, is set to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The company aims to present its clean-label philosophy to U.S. retailers, offering an alternative to the complex formulations and exaggerated marketing claims prevalent in the wellness industry.
Catherine Clark, Founder of The Harvest Table, believes that consumers are overwhelmed by the sheer number of products and marketing messages in the category. "We believe the answer isn't necessarily more ingredients or more complicated formulations. It's creating quality products with purpose and being transparent about what's inside them," Clark stated. This approach has guided the company's product development, focusing on simplicity and transparency rather than unnecessary additives.
The Harvest Table's product line includes Grass Fed Bovine Collagen Granules, which provide Types I and III collagen sourced from grass-fed bovine, and are tasteless and instant-dissolving, free from gums, fillers, preservatives, artificial flavors, and dyes. Multi Collagen Radiance offers a more comprehensive blend with Types I, III, V, and X collagen, along with Vitamin C, Zinc, and Cranberry. For plant-based consumers, Vegan Protein offers a clean-label option without added gums or artificial ingredients. These products illustrate the company's commitment to catering to different preferences while maintaining label transparency.
A key differentiator for The Harvest Table is its control over the entire manufacturing process. The company produces its products in-house at a custom-built facility in KwaZulu-Natal, South Africa. This facility passes annual Food Safety Assessment (FSA) audits, meets GMP manufacturing requirements, and is recognized as a Food Safe Facility. Halal certification is also maintained for applicable markets. Sam Clark, CEO, emphasized, "Quality isn't something we want to add to a marketing message after a product has been developed. It starts with the ingredients we choose, continues through how we formulate and manufacture the product, and ultimately shows up in what the consumer receives."
The Harvest Table has already made strides in the U.S. market, with its initial product range available on Amazon. The products include Multi Collagen Radiance, Bovine Collagen Granules, and Vegan Protein. Participation in ECRM will allow the company to introduce its products and philosophy to the U.S. retail community, sharing the story of a family-run business that has expanded without compromising its founding principles.
As consumers face more choices than ever, Catherine Clark believes that clarity and trust are paramount. "We don't believe consumers need more noise. They need products they can understand and brands they can trust. That's the approach that built The Harvest Table in South Africa, and it's the same approach we're bringing to the United States," she said. For more information, visit The Harvest Table website and their Instagram and Facebook channels.
