The Dairy Alliance is marking National Dairy Month with its 'Milk's Got Game' initiative and a series of 'Dairy Nights at the Ballpark' in partnership with minor league teams across the Southeast. These family-friendly events highlight how real dairy milk fuels strength, performance, and active lifestyles while bringing communities together over baseball.
Throughout June, fans attending select games can experience interactive concourse activations, on-field promotions, educational moments, dairy food sampling, and dairy-themed giveaways. These activities showcase the essential nutrients in real milk and its role in helping athletes and families stay fueled and hydrated. The Dairy Alliance has partnered with several minor league teams for season-long celebrations, including the Lexington Legends, Biloxi Shuckers, Burlington Sock Puppets, and Danville Dairy Daddies. An upcoming Dairy Night celebration is scheduled for June 26 with the Bowling Green Hot Rods.
'Dairy Nights at the Ballpark are a fun and meaningful way to connect with communities during National Dairy Month,' said Farrah Newby, CEO of The Dairy Alliance. 'Through our Milk's Got Game initiative, we're highlighting how real dairy milk fuels strength, performance, and recovery—whether on the field or in everyday life—while also celebrating dairy farmers and the communities they support.'
National Dairy Month, celebrated every June, honors dairy farmers and emphasizes the role of dairy foods like milk, cheese, and yogurt in a balanced diet. The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, promotes dairy's value in health, wellness, and community connection. For more information about The Dairy Alliance and June Dairy Month activities, visit The Dairy Alliance.
