Surcheros, the Fresh-Mex restaurant chain known for its bold flavors and Southern hospitality, has officially opened its doors in Hickory Flat, Woodstock, Georgia. The new corporate-owned location at 6764 Hickory Road marks a significant expansion for the brand within its home state. To celebrate, a formal ribbon-cutting ceremony will be held on February 4, 2026, at 10:00 a.m., hosted in partnership with the Cherokee Chamber of Commerce.
Luke Christian, Founder and CEO of Surcheros, expressed enthusiasm about the new location. "Woodstock is a dynamic and growing community, and we are incredibly excited to be a part of the local retail scene," Christian said. "Our focus has always been on combining high-quality, fresh ingredients with warm, Southern service. We look forward to becoming a favorite spot for families and students in Cherokee County."
The Hickory Flat restaurant offers the brand's signature menu items, including customizable bowls, grilled burritos, tacos, and quesadillas. Every meal is made fresh to order using premium meats and vegetables. A spacious dining area and a vibrant salsa bar provide a personalized dining experience. Guests can dine in, order for pickup, or use third-party delivery services through DoorDash and Uber Eats. Surcheros also offers professional catering for groups of 10 or more. The restaurant operates daily from 10:30 a.m. to 9:00 p.m.
Guests are encouraged to download the Surcheros app from Google Play or the App Store to join the rewards program, earning points on every purchase redeemable for future meals. For more information, visit www.surcheros.com or follow the brand on social media at @Surcheros.
Founded in 2007 by Luke Christian, Surcheros combines big taste and bold flavors with Southern hospitality. The brand has grown through franchising since 2017 and continues to expand across the southeast. The Woodstock opening underscores Surcheros' commitment to serving communities with fresh, customizable Tex-Mex meals prepared with exceptional service.
