SpecialtyRx, the nation's largest privately owned long-term care pharmacy, demonstrated its expanding national footprint with a prominent trade show booth at the Florida Health Care Association's 2026 Annual Conference & Trade Show in Orlando, Florida. The event, held July 26-30 at Rosen Shingle Creek, attracted more than 1,000 long-term care leaders and featured a sold-out exhibition with over 300 participating companies. SpecialtyRx's presence at Booth 713, a 20-by-20 island exhibit space, was among the largest and most prominent at the show, reflecting the company's growth and market position.
The exhibit was designed to communicate SpecialtyRx's national reach and personal touch, with tall branded towers, sweeping architectural elements, and large-format graphics carrying messages such as "National Reach. Personal Touch," "Power You Can Count On," and "Clinical Excellence." The open island configuration allowed attendees to approach from multiple aisles, while illuminated graphics, curved branded elements, hospitality areas, and an integrated charging station created an environment conducive to substantive conversations with long-term care professionals. The exhibit's visibility and welcoming design were intended to reinforce SpecialtyRx's reputation for dependability and clinical expertise.
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations, supporting more than 1,150 healthcare facilities across 18 states. This includes skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The FHCA exhibit translated this national presence into a physical environment that communicated scale, consistency, and accessibility, aligning with the company's commitment to serving a broad network of care facilities.
The exhibit was the result of a seven-year partnership between SpecialtyRx and Purple Exhibits, a full-service trade show exhibit company. Over this period, the two companies have collaborated on roughly six exhibits per year, demonstrating a relationship built on trust and reliability. On the opening day of the trade show, the SpecialtyRx team arrived just 15 minutes before the doors opened, confident that the exhibit would be fully installed, inspected, and ready. This confidence allowed the team to focus entirely on engaging with attendees and industry professionals, rather than managing logistics.
"That moment demonstrated the confidence SpecialtyRx has in Purple," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail." Purple Exhibits managed the complete exhibit program, including creative planning, custom design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, and on-site support. The company also coordinated early move-in access on July 26, ensuring the exhibit was completed and inspected ahead of the show floor opening.
The preparation paid off, with every major graphic reprinted and tested before the event. Purple also upgraded a center curved graphic from rigid PVC to tensioned SEG fabric, resulting in a cleaner fit and more polished presentation. This attention to detail allowed SpecialtyRx's marketing and executive teams to direct their full attention toward representing the company and strengthening relationships within the long-term care community. The completed exhibit stood as a testament to a partnership where SpecialtyRx provides the brand vision and Purple Exhibits manages the operational details, delivering a winning booth that supported SpecialtyRx's growth and market presence.
