Shelly Group SE, a provider of IoT and smart building solutions, announced a pan-European partnership with ALSO, Europe's largest technology provider. This collaboration aims to expand Shelly's market reach across Europe by granting access to ALSO's extensive network of resellers, system integrators, and professional installers. The partnership goes beyond distribution, incorporating joint marketing, technical training, and sales enablement initiatives.
The agreement allows Shelly's smart home and smart building solutions to be available through ALSO's dedicated IoT business and its broad European distribution ecosystem. This includes technical customer support, training sessions, webinars, digital lead generation, participation in industry events, and joint marketing campaigns. These efforts are designed to assist professional channel partners in marketing, deploying, and scaling Shelly solutions across residential, commercial, and smart building applications.
This partnership complements Shelly's established position among consumers and its DIY community by further expanding its professional channel in Europe. By broadening access to its products through ALSO's partner network, Shelly makes it easier for installers, system integrators, and resellers to source and deploy its solutions. This move is part of Shelly's long-term international scaling strategy.
Wolfgang Kirsch, Co-CEO of Shelly Group, highlighted the importance of the professional market as a growth driver. He noted that ALSO's strong European channel organization will make Shelly's solutions more accessible to professional customers while complementing the vibrant DIY community that has been core to the Shelly ecosystem. This partnership strengthens another pillar of Shelly's international growth strategy.
Shelly Group develops, designs, and distributes IoT and smart building solutions for both DIY and professional users. The company's products enable remote control, automation, and energy management of electrical appliances via smartphones, PCs, or third-party home automation systems. Shelly also generates revenue from its cloud applications and benefits from asset-light production through contract manufacturers. With a presence in over 100 countries and sales organizations in multiple regions, including DACH, Benelux, the Nordics, and the United States, Shelly continues to broaden its international footprint.
For more information about Shelly Group and its solutions, visit the company's website at Shelly's official site.
