Search Atlas, the AI-powered SEO and marketing platform serving more than 30,000 customers and 5,000 agencies worldwide, has announced a native Slack integration for its AI teammate, Coworker. The integration allows marketers and agencies to manage SEO and OTTO tasks directly from Slack, eliminating the need to switch between platforms.
Previously, Coworker's capabilities—such as executing tasks described in plain language—were confined to the Search Atlas dashboard. Now, teams can connect Coworker to Slack and operate it from shared channels or direct messages, depending on their workflow. For agencies managing multiple client sites, this means bringing Coworker into the channels where client communication already occurs, ensuring visibility for all account members. In-house teams can opt for private direct messages for day-to-day tasks. Workspace admins are granted dedicated permission controls to manage access and define what Coworker can handle across connected accounts.
To support this launch, Search Atlas has published comprehensive setup guidance and documentation, including details on how Coworker manages data and permissions. This transparency is intended to help teams review security and operational aspects before rolling out the integration organization-wide. The Slack integration also supports Routines, Coworker's automated recurring reports, enabling teams to receive standing SEO and OTTO updates directly in Slack.
In addition to the Slack integration, Search Atlas has resolved a previously reported issue that prevented users from deactivating or deleting Coworker's scheduled jobs. This fix gives teams full control over active processes at any given time, addressing a critical pain point for users who needed to manage or cancel automated tasks.
Coworker remains available through a WordPress plugin for teams that connect their sites that way, and Search Atlas has published guidance on how the plugin interacts with OTTO site quotas across multiple domains. For teams new to Coworker, a library of example prompts and use cases is available, illustrating what Coworker can handle—from auditing technical SEO issues to drafting on-page recommendations. Supporting documentation also includes guidance on when to use Coworker versus the standard Search Atlas dashboard, a troubleshooting guide for common Slack connection issues, and a FAQ covering connected apps, approval steps, and Coworker's capabilities for both in-house teams and agencies.
“Most SEO work dies in a queue somewhere between the strategy and the person who has time to execute it,” said Arman Advani, Partner at Search Atlas. “Putting Coworker in Slack closes that gap. The work gets assigned in the same place the team already talks about it, and it gets done without anyone having to open another tab.”
The Search Atlas Coworker Slack integration is available now to existing customers and can be connected from the Coworker settings inside the platform. For more information, visit the official Search Atlas website.
