Purple Exhibits, a full-service exhibit house headquartered in Fishkill, New York, partnered with Amazon to create the tech giant's debut activation at the 2026 ESSENCE Festival of Culture in New Orleans. The project, which involved designing, engineering, fabricating, and executing a fully immersive brand experience, highlighted Purple Exhibits' ability to deliver complex turnkey solutions for globally recognized brands.
The ESSENCE Festival drew more than 500,000 attendees, making Amazon's activation one of the most anticipated brand experiences at the event. The custom environment featured multiple interactive areas showcasing Amazon's products and services, including Prime Video, Amazon Live, and Alexa. Each zone was designed to maximize visitor engagement, encourage exploration, and foster authentic brand connections.
Purple Exhibits managed every phase of the project, from initial concept development and structural engineering to in-house fabrication, nationwide logistics, installation, and on-site support. The company's comprehensive turnkey approach ensured consistent quality and precise execution, allowing Amazon to focus on its event goals while Purple Exhibits handled operational details.
"Being selected to help bring Amazon's first ESSENCE Festival experience to life was an incredible opportunity for our team," said Itzy Holczler, Head of Sales at Purple Exhibits. "Projects like this showcase what's possible when creative design, precision engineering, and experienced project management come together."
The activation included dedicated zones for Prime Video, Amazon Live, and Alexa, along with interactive experiences and a community gathering area. The layout was carefully planned to establish a natural visitor flow, extend dwell time, and deliver memorable moments at every stage of the exhibit journey.
Purple Exhibits' capabilities extend beyond custom trade show booths to large-scale experiential activations and multi-city exhibit programs. The company's in-house services encompass design, engineering, fabrication, logistics, and installation, enabling it to support clients across North America. For more information about Purple Exhibits and its projects, visit purpleexhibits.com.
