The Chicano Hollywood Film Festival announced that Great American Media's Pure Flix Familia, a soon-to-launch Spanish-language and bilingual streaming platform, will serve as an official media sponsor for its second annual event, scheduled to run from July 31 to August 2 in Pomona, California. This partnership underscores the growing intersection of faith-based entertainment and Latino storytelling, offering a potential new outlet for creators seeking to reach family-oriented audiences.
As part of its participation, Pure Flix Familia will present a fireside chat titled "Faith, Family & the Future: Introducing Pure Flix Familia," hosted by Chicano Hollywood founder Johnny Murillo. The discussion will feature Great American Media executives, including Chief Financial Officer Denise Crayne, who will outline the platform's vision, its commitment to faith- and family-focused programming, and its plans to collaborate with Latino filmmakers and content creators to develop original stories. The session aims to explore the evolving landscape of faith and family entertainment and the opportunity to serve Latino audiences with content that reflects their values and experiences.
Johnny Murillo emphasized the significance of the partnership, stating, "Pure Flix Familia's participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival. This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers."
In addition to the fireside chat, Pure Flix Familia will host a dedicated space called the "Spill the Café Storyteller Lounge," where attendees can engage with the platform's representatives and learn about its upcoming launch and creative opportunities. The platform will also sponsor the festival's Community Impact Legacy Award, presented during the Closing Night Awards ceremony on Sunday, August 2, which honors individuals who demonstrate leadership and service in strengthening families and communities.
Denise Crayne expressed enthusiasm for the partnership, noting, "We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders. Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences."
The festival, now in its second year, will showcase more than 140 films along with panels, workshops, and cultural events. This collaboration highlights a strategic move by Great American Media to expand its reach into the Latino market, leveraging the festival's community-centric approach to forge connections with emerging talent. For Latino creators, this sponsorship could open doors to a platform dedicated to faith-based content, potentially filling a gap in Spanish-language family entertainment.
Pure Flix Familia is part of Great American Media's portfolio, which includes Great American Family, Great American Pure Flix, and Great American Faith & Living. The new platform aims to offer a wide array of faith- and family-focused programming tailored to Latino audiences, with an emphasis on culturally relevant storytelling. By engaging directly with filmmakers at the festival, Pure Flix Familia is signaling its commitment to authentic representation and collaboration, which may resonate with audiences seeking content that aligns with their cultural and spiritual values.
As the festival unfolds, the presence of Pure Flix Familia underscores the increasing importance of faith-based content in the broader entertainment landscape. The sponsorship not only provides exposure for the new platform but also validates the festival's role as a hub for connecting creators with industry players. For attendees, the opportunity to interact with Great American Media executives could lead to future partnerships, making this a pivotal moment for Latino storytellers looking to break into the faith and family genre.
