ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida. The company's CEO, Larry Mills, says he looks forward to introducing the ORGANA brand and its expanding wellness portfolio to buyers from multiple retail channels.
The ECRM session is designed to connect brands with major health, specialty, food, drug, and mass retail buyers through scheduled meetings that focus on product discovery and new retail opportunities. Among the products ORGANA plans to highlight is its new ORGANA Mineral Shots, which come in a colorful point-of-purchase display that offers retailers a convenient way to merchandise the individual bottles.
"We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different," Mills said. "We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers."
The new Mineral Shots format extends ORGANA's long-standing focus on plant-derived mineral nutrition into a convenient individual serving. For retailers, the product is designed with point-of-purchase merchandising in mind: individual bottles are packaged in a countertop display that provides high visibility and makes it easy for consumers to discover the product. The packaging prominently identifies Mineral Shots as all-natural and caffeine-free, offering another option for consumers interested in convenient mineral nutrition without caffeine.
"We wanted something that wasn't only convenient for consumers but also made sense at retail," Mills said. "The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers."
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations. Its products include Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness formulations. The company's participation at ECRM comes as ORGANA continues to pursue broader U.S. distribution while building awareness of its products among consumers and retailers.
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. To learn more about the company's wellness philosophy, visit organa.net.
"There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores," Mills added. "We're excited to bring the ORGANA story to ECRM and explore where we can go next."
