When Larry Mills, CEO of ORGANA International, walks into ECRM's Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, this September, he won't be pitching a startup or a single-product wonder. Instead, he'll represent a company that has quietly built a natural wellness portfolio since 1997, offering everything from plant-derived minerals and liquid oxygen to herbal teas and topical magnesium creams. The goal is simple: to show retailers that ORGANA is more than just a product line—it's a seasoned partner ready to meet the evolving demands of today's health-conscious consumers.
The ECRM session, scheduled for Sept. 14-17, brings together buyers from major health, specialty, food, drug, and mass retail channels. For ORGANA, this is a chance to move beyond its current online presence and into physical retail spaces. The company's products are already available nationwide through Amazon and OneLavi, but Mills sees ECRM as a pivotal step in broadening its reach. "We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line," Mills said in a recent announcement. "What excites me about ECRM is the opportunity to sit down with retailers, tell them who we are, show them what we've built, and explore where ORGANA might fit with their customers."
ORGANA's portfolio is designed for everyday wellness routines, and its latest innovation, Mineral Shots, comes in a colorful point-of-purchase display that makes it easy for retailers to merchandise in high-traffic areas. But the company's strength lies in its breadth. Mills plans to introduce buyers to the company's holistic approach, highlighting how different ORGANA products can complement existing retail assortments. "Every retailer is different, and that's one of the reasons I'm looking forward to these conversations," he said. "We're not going into ECRM assuming one product or one approach is right for everyone. We want to understand what buyers are looking for and have meaningful conversations about where ORGANA could make sense."
The natural wellness market has transformed significantly since ORGANA's founding. Consumers now have access to a vast array of products and information, and they're increasingly focused on ingredient sourcing, plant-derived nutrition, and transparency. ORGANA has responded by emphasizing consumer education on topics like soil health, nutrient density, and absorption. "Today's consumers ask questions," Mills said. "They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust." This educational approach is expected to be a key part of ORGANA's conversations at ECRM, as the company aims to position itself as a trusted ally for retailers looking to meet informed consumer demands.
With nearly three decades of experience and a 5-star BBB rating, ORGANA is not a newcomer to the wellness industry. Its participation in ECRM signals a strategic push to leverage its history and product diversity in new retail settings. As Mills puts it, "ECRM is about what comes next for ORGANA. We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers." The company's products are available online via its Amazon storefront and OneLavi.com, and more information about its wellness philosophy can be found at organa.net.
