Novum Studio, the company behind the Gen Z social app Frog, has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026, as announced in a press release on July 24, 2026.
Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation. Unlike conventional workplace software, it will not be sold as a standalone subscription. Instead, Novum Studio provides a full tailored solution, with the communication platform serving as the underlying system on which enterprises build their AI-native operations. The platform captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination.
Novum Studio's expansion into enterprise AI builds on its success with Frog, a Gen Z social app that has reached over 20 million users across the U.S. and Europe. Frog gained traction through spontaneous, real-time sharing designed for authenticity and low-pressure interaction. The company says its experience operating large-scale social spaces—where millions communicate, form groups, and coordinate in real time—directly informs its approach to enterprise collaboration.
The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes organizational communication and operations. Novum Studio was founded by Anna Danyi, a London School of Economics graduate who began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products.
"We spent years understanding how millions of users communicate online," Danyi said. "In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people—they will understand workflows, collaboration and organizational behavior."
Modern organizations face growing challenges as critical knowledge and workflows become fragmented across chats, meetings, and disconnected tools. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration, and workflow support integrated into team communication. Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model.
Novum Studio's expansion reflects a broader shift in technology. Platforms like TikTok and Instagram defined content distribution in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center on intelligent systems that understand communication and coordination. "We are no longer just building products where people post content," Danyi said. "We are building systems that understand how humans communicate and operate together."
