Nicolet Law Accident & Injury Lawyers hosted an interactive booth at the 2026 Minnesota State Fair, which ran from Aug. 27 through Labor Day, Sept. 7. The firm's presence at the 12-day event underscores its commitment to community engagement and its growing footprint across the Midwest. By meeting fairgoers face-to-face, Nicolet Law reinforced its "Be Kind. Do Good." philosophy and positioned itself as a trusted resource for injury victims in the region.
The booth, located outside the Agriculture Horticulture Building just off Judson Avenue, between the Veterans Garden and the Circle Adopt-A-Garden, and directly across from the International Bazaar, offered visitors a chance to interact with the firm in a relaxed setting. Attendees could visit the branded van and tent, pick up Nicolet Law merchandise, and spin a prize wheel for giveaways. This approach allowed the firm to engage with the public beyond traditional legal advertising, fostering personal connections that can be crucial when individuals face unexpected legal challenges.
Russell Nicolet, President of Nicolet Law, emphasized the importance of such interactions. "The State Fair is one of the most exciting gatherings in Minnesota, and it was a great chance to meet our neighbors face to face," he said. "We were not there to hand out legal advice between corn dogs. We were there to say hello, have some fun, and let people know that if the unexpected happens, they do not have to face it alone." This statement highlights the firm's strategy of building trust and visibility within the communities it serves.
In addition to the main booth, the firm's Midwest Motorcycle Lawyers team had a separate presence at the Fair. Led by partner Drew Epperly, known as The Midwest's Motorcycle Lawyer, the group represents injured riders across the region and understands the motorcycle community from personal experience. The team hosted its own table with merchandise and a bike giveaway, and served as the main sponsor of the Fair's motorcycle parking lot. "Riders look out for one another, and that is the same spirit we try to bring to our work," Epperly said. "Sponsoring the motorcycle lot and meeting riders at the Fair was a natural fit for a team that rides too." This targeted outreach not only raises awareness of the firm's specialized services but also strengthens its ties to a niche community that often faces unique legal risks on the road.
Founded in 2007 in Hudson, Wisconsin, Nicolet Law has expanded to 28 offices across Wisconsin, Minnesota, North Dakota, Iowa, and Indiana. The firm handles cases involving car, truck, and motorcycle crashes, wrongful death claims, and other negligence-based matters, emphasizing direct attention and clear communication. Its community involvement, including scholarships, charitable giving, and local events, reflects a broader commitment to the regions it serves. For more information, visit www.NicoletLaw.com.
The firm's participation in the Minnesota State Fair is more than a marketing exercise; it signals a deliberate effort to humanize legal services and make them accessible. In an industry where clients often feel overwhelmed, Nicolet Law's approach of engaging in informal, community-oriented settings could set a precedent for how law firms build relationships and demonstrate their values. As the firm looks forward to future fairs, its continued presence will likely reinforce its role as a neighborly advocate for injured individuals across the Midwest.
