The new Revenue Architecture Assessment, a four-week growth analysis program designed for founder-led B2B companies, promises to deliver clear, evidence-based understanding of business strengths and weaknesses, along with specific actions for the next 90 days. Offered at a fraction of the cost and time of traditional consulting, this program aims to provide unprecedented value to business leaders seeking rapid, actionable insights.
Unlike conventional strategy consultations that often end with a presentation and no follow-through, the Revenue Architecture Assessment is a structured, repeatable process. It moves from discovery to recommendations, delivering findings suitable for board presentations and a 90-day implementation plan within just four weeks, all for under $15,000. This contrasts sharply with consulting firms that typically charge between $25,000 and $75,000 and take more than 12 weeks to deliver similar results.
The program follows a rigorous four-week schedule. Week one involves interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials. Week two is dedicated to analysis, synthesizing all gathered data. In week three, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and detailed strategic recommendations with a 90-day implementation roadmap. The final week culminates in a live two-hour presentation of findings to the CEO and senior leadership team.
Founder Rich Smith brings over 30 years of C-suite marketing leadership to the firm, with a track record of multiple nine-figure outcomes. As CMO of Ditech Financial, he grew loan production from zero to nearly $25 billion annualized. At Jornaya, his growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, and the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
David Schneider, CEO of Cenlar FSB, praised Smith's ability to transform a dormant brand into a $25 billion annualized loan production in less than two years, achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in the first year of qualification. Schneider noted that Smith's strength lies in serving as the voice of the customer in every strategic decision, ensuring marketing excellence translates directly into business growth.
Rich M. Smith Growth Studio is a Philadelphia-area Operator Accelerator focused on helping founder-led B2B service businesses install scalable revenue systems, AI-enabled operations, and management infrastructure. Smith is also the host of the Revenue Science Podcast, a contributing author on Entrepreneur.com, a keynote speaker, and an angel investor. He is completing his forthcoming book, Revenue Science: The Architecture of Predictable Growth.
For more information, visit richmsmith.com.
