Nephros, Inc. (Nasdaq: NEPH), a water technology company providing filtration solutions to medical and commercial markets, announced the expansion of its strategic focus in the Greater New York City region with the addition of Dana Cunningham as a dedicated regional sales leader. The move is aimed at accelerating growth in one of the largest and most complex water safety markets in the United States.
The Greater New York market is densely populated and infrastructure-intensive, with a high concentration of healthcare facilities and aging water systems. Increasing regulatory and operational focus on waterborne pathogen risk has created significant demand for point-of-use filtration and related services. Based on internal estimates, Nephros believes this region represents a $25 million annual addressable opportunity and a key driver of future growth.
Ms. Cunningham brings over a decade of experience in sales leadership to the New York City and Long Island region, including roles in telecommunications, healthcare distribution, and insurance services. She was first introduced to Nephros products while supporting healthcare customers with infection prevention initiatives, including Legionella response efforts. “Having seen firsthand how critical water quality is to patient safety and facility operations, I’m excited to join a company whose solutions make a meaningful difference,” said Cunningham.
Nephros’ decision to establish dedicated coverage in the region reflects a targeted strategy to increase penetration in high-value markets where regulatory scrutiny, infrastructure complexity, and risk awareness are converging. Robert Banks, President and CEO of Nephros, stated, “At Nephros, we are intentionally focusing resources on markets where the need for advanced water quality solutions is both immediate and growing. The Greater New York region is a prime example of how increasing attention to water safety in a complex region will allow us to scale. Dana’s deep regional experience positions us to better serve customers and accelerate our growth in this important market.”
With a localized, hands-on approach, Cunningham will focus on expanding relationships with healthcare systems, commercial facilities, and channel partners, supporting customers in proactively managing water quality risks through Nephros’ differentiated filtration solutions. This expansion aligns with Nephros’ broader growth strategy to deliver value through innovative products, responsive service, and deep domain expertise.
For more information about Nephros, please visit nephros.com. The latest news and updates relating to $NEPH are available in the company’s newsroom at https://tinyurl.com/nephnewsroom.
