naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, has launched naoo Worlds, a new product format that merges creators, artificial intelligence, maps, and local businesses into a unified discovery experience. The announcement, made on July 8, 2026, introduces a feature designed to inspire users, highlight local businesses, and encourage in-person visits.
The first World, titled "Fresh & Groovy," was developed in collaboration with creator and DJ Dennis Bauer, leveraging his established brand. This World guides users through Zurich's food, drink, pop-up, and lifestyle scenes, offering a curated city experience that includes recommendations for dining, emerging pop-ups, standout bars, and trending hotspots. Users can seamlessly navigate between a personalized feed and an interactive map, discovering places through both content and location.
The launch marks the beginning of a gradual rollout. Together with Kingfluencers, a naoo AG subsidiary and Switzerland's leading influencer marketing agency, additional creators have been selected to build their own Worlds in the coming months. Alongside Dennis Bauer, creators Steve Merson and Kevin Lutolf will contribute, with the selected World creators collectively reaching over three million followers across their social media channels. This community potential is funneled into the naoo ecosystem to drive organic growth.
Each World connects creators, communities, and real-world places into a continuously expanding discovery experience. Local offers from restaurants, shops, event organizers, and other businesses can be integrated into thematically relevant Worlds, embedding local activations within a cultural, thematic, and geographic context. This approach makes promotions feel like a natural part of the user journey.
With Worlds, naoo addresses the growing global market for local digital activation. Unlike existing platforms that either show content or help find places, naoo combines creators, communities, AI, and local businesses in a single experience, turning digital inspiration into real-world visits. The platform architecture is designed for expansion into new cities alongside strong local creators, with each new World bringing its own community and local content, creating a scalable mechanism for international growth. Additionally, Worlds lays the foundation for future AI-native verticals such as shopping, travel, real estate, and jobs.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, commented: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
For more information, visit the original release on NewMediaWire.
