ZUG, SWITZERLAND - naoo AG, operator of an AI-powered social discovery, activation, and commerce platform, today announced the launch of naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new feed represents a significant upgrade to the company's recommendation system, aiming to transform how content is discovered, personalized, and surfaced across the naoo app.
Unlike its predecessor, naoo Sense 3 reacts to each user in real time. The feed shows new content every time it is opened, adapts instantly as user behavior and interests change, and helps new users find relevant content much faster. This means a personal, relevant feed from the very first session, rather than the same generic content that everyone sees. The feed combines multiple content sources, including interests, trends, location, and community signals, all processed in real time.
naoo Sense 3 is the first feed built end-to-end on naoo's now-matured AI organization. Since the launch of naoo Sense 2 in mid-2025, naoo's AI team has developed a full stack of infrastructure and products, including GAIA (scalable data and AI infrastructure), ModelKnife (a machine-learning framework for automated model training and real-time serving), and METIS (a real-time experimentation layer). These are complemented by user-facing products such as naoo Search, a semantic, multilingual search across content, creators, places, and products; naoo Loops, AI-driven video recommendations; and People Matching, which connects users with relevant people and communities.
A key feature of naoo Sense 3 is its ability to continuously improve. Using the METIS experimentation framework, naoo can run multiple versions of the feed algorithm side by side, measure performance against real engagement signals, and roll out the strongest configurations with confidence. This ensures the feed evolves and enhances over time, rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works - and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
This launch is strategically important for naoo. A more relevant, fresher, and more personal feed is the engine that leading social platforms have relied on to deepen engagement, retain users, and grow audiences. By bringing this class of feed technology to its local-discovery model, naoo aims to strengthen user retention and engagement and support sustained growth of its active user base. The phased rollout for naoo Sense 3 is planned for August 2026.
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement. The naoo platform combines digital attention with geographic relevance and interaction with local businesses, offering personalized content, gamification, and an innovative points and rewards system. Business customers can create personalized offers and incentivize visits to physical locations with naoo points. Alongside Kingfluencers AG, naoo expands its ecosystem through creator-driven media formats like Vertical Shorts and Content Hubs. naoo AG is headquartered in Zug, Switzerland, employs 41 people, and is listed on the Dusseldorf Stock Exchange.
