At yesterday's Annual General Meeting of naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of an AI-powered Social Discovery, Activation & Commerce Platform, the shareholders approved all resolutions proposed by the Board of Directors unanimously. 54.33% of the total share capital of CHF 5,561,277 was represented.
Shareholders approved the consolidated financial statements for 2025 prepared in accordance with IFRS, which report a net profit of CHF 334,000 for the financial year 2025. In addition, the Annual General Meeting approved the appropriation of retained earnings in accordance with the statutory financial statements of naoo AG. Furthermore, shareholders granted discharge to the members of the Board of Directors and Executive Management. Michel Pola was re-elected as member of the Board of Directors for a further term of one year and accepted the election.
FORVIS MAZARS SA, Zurich branch, was confirmed as auditor for the financial year 2026. This decision underscores the company's commitment to transparent financial reporting and governance.
The approval of the financial results is particularly significant as it marks a turnaround to profitability. naoo AG reported a net profit of CHF 334,000 for 2025, a positive development for the company that operates a next-generation social media and activation ecosystem. The naoo platform connects digital attention with geographic relevance and merchant interaction, delivering a unique user experience through personalized content, gamification, and an innovative points-and-rewards system.
Business customers can create individualized offers tailored to user needs and incentivize visits to physical locations through naoo points, which can be redeemed for a variety of rewards. Together with Kingfluencers AG - the largest influencer agency in Switzerland and one of the largest in the DACH region - naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling, creating new funnel extension opportunities between digital campaigns and real-world interaction.
In addition, naoo continues to expand its ecosystem through proprietary creator-driven media formats such as vertical shorts and content hubs that broaden reach, deepen engagement and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, employs 41 people across the group, and is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329).
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