BUENOS AIRES — Political scientist and journalist Nancy Clara launched her strategic manual 'Step by Step: How to Do Business with the U.S.' at Palacio Balcarce (COFA), with support from the Chamber of Industry and Commerce of La Matanza and the Center for American Studies (CEA). The event, held on March 6, 2026, attracted an elite audience including military leaders, diplomats, and business executives, highlighting the importance of the book as a technical tool for Argentine SMEs seeking real and sustainable entry into the U.S. market.
The evening blended strategic rigor with personal emotion. Notable attendees included Brigadier (Falklands War Veteran) Gustavo Lema, President of COFA, and Lieutenant Colonel Ángel León, Vice President of COFA, who delivered opening remarks. The technical presentation was led by General Engineer Raúl Racana, author of 'The Dominion of Minds,' while economics journalist Claudio Negrete Williams conducted the overall presentation. Distinguished figures such as Dr. Luis María Savino (CEA), Francisco Lamanna (CIC La Matanza), Engineer Jorge Pereira de Olazábal, Dr. Inés Marcuzzi, Dr. Guillermo Rosas González (Spanish Chamber of Commerce), and Dr. Andrés Echevarría (American Club of Buenos Aires) were also present.
Clara shared key strategies for successfully entering the North American market, drawing on her 25 years of experience as a Hispanic businesswoman. A moving moment was the arrival of her grandmother, Ana María Estrella, a symbol of immigrant perseverance and inspiration for the book. Clara remarked: 'This manual is not only about technique; it is the systematization of 25 years of experience as a Hispanic businesswoman. Success in the U.S. requires methodology, but also the resilience I learned from my roots.'
The evening, blessed by Father Lucio Ballester, concluded with remarks from Luis Savino and a piano performance by maestro Federico Malvarez. The event was coordinated by Rodrigo Etchavarría and supported by premium brands such as 'Un Tal… Vega' Wines from La Rioja, Bodegas Febrero Riojano, and sustainable export fashion designs by Alejandra Gougy and Patricia Rivas Orozco.
In the context of Argentina's national economic restructuring, 'Step by Step' stands as an indispensable technical manual for decision-makers seeking to mitigate risks and capitalize on the comparative advantages of Argentine entrepreneurs in the North American market. The book is available at Librería Paidós (Av. Las Heras 3741, Recoleta), Librería Huemul (Av. Santa Fe 2237, CABA), Librería Biblos (Puán 378, Caballito), and globally on Amazon.com.
