Ultrack Systems Inc. (OTC: MJLB) announced significant progress by its wholly owned subsidiary Better Pets, including regulatory milestones, a new AI-powered website, and retail readiness, as the global pet wellness market accelerates. The company aims to capitalize on the projected $250 billion pet care market by the end of the decade, driven by increased pet humanization and demand for regulated wellness products.
Better Pets launched its AI-driven interactive website at mybetterpets.com, designed to educate pet owners, provide interactive guidance, and enhance direct-to-consumer e-commerce. The platform supports scalable growth and reflects the brand's commitment to combining regulated products with modern digital engagement.
A major regulatory milestone was achieved when Better Health Sciences for Pets received Health Canada Veterinary Product Notification (VPN) numbers for two products, validating compliance with Canadian standards and enabling lawful commercialization. Regulatory approval is a key barrier to entry in the pet wellness sector, enhancing brand credibility.
On February 9, Better Pets submitted a response to the USPTO regarding a Suspension Notice, explaining that documentation for a previously registered Canadian trademark was inadvertently overlooked. Management expects resolution without material impact. Details are available at USPTO case 97929972.
In October 2025, Better Pets launched its first Health Canada-approved Pet Balm product, transitioning to active commercialization. The company engaged Empire Media Worx for brand modernization, with final packaging and production-ready labeling completed. Retail-ready merchandising includes EZ Pop countertop display units.
Better Pets advanced a hybrid distribution model combining direct-to-consumer e-commerce and distributor-supported retail. Freedom Pet Supplies, representing 1,800–2,000 retail locations, has agreed in principle to carry products pending final packaging rollout. Additional infrastructure includes distributor sell sheets and e-commerce backend implementation.
Entering 2026, Better Pets plans pre-sales campaigns, digital marketing acceleration, retail placement, and evaluation of U.S. and EU market entry subject to regulatory approvals. Updates on PurRx strategy and Ultrack's tracking division will be forthcoming.
Management believes the combination of regulatory compliance, AI-enabled digital infrastructure, brand modernization, retail readiness, and disciplined capital deployment positions Better Pets to participate in the accelerating global pet wellness market while driving long-term shareholder value.
