As the Baby Boomer generation ages, the demand for personalized home care is surging, yet traditional agency models often fall short with rigid minimums and high costs. Enter LoLo Care, a new marketplace and coordination platform that launched publicly on September 3, 2026, serving North Carolina’s Triangle Region—Raleigh, Durham, and Chapel Hill. The service is designed to give families greater flexibility and choice in managing non-medical home care for their loved ones, addressing a structural supply gap in the industry.
LoLo Care connects families with independent caregivers for services like companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies that require contracts and minimum hour commitments, LoLo Care allows bookings starting at just one hour, making it a cost-effective and convenient solution. The platform sets an hourly rate of $30, with $27 going directly to caregivers, ensuring fair compensation. Families can review detailed caregiver profiles that include experience, ratings, and background-check status, and most assistance can be arranged within a few hours, though same-day service is not guaranteed.
The platform also addresses the administrative burden often placed on adult children. A central family coordination hub allows relatives to invite family members, share calendars, and review visit information submitted by caregivers. This shared visibility is crucial for families that are geographically dispersed, as it removes the pressure of acting as a full-time care manager. “LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place.”
The launch comes at a critical time. By 2030, all Baby Boomers will be 65 or older, significantly increasing the caregiving burden. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver, and families have become more geographically distant, making coordination an isolating task. Traditional agencies often rely on manual coordination, high overhead, and office rent, leading to waitlists, missed visits, and high margins. LoLo Care offers a tech-enabled alternative that bridges this gap with transparency and efficiency.
LoLo Care already boasts over 300 caregivers on the platform and can serve thousands of families in need. The company’s mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work. By eliminating traditional agency constraints and providing a user-friendly digital experience, LoLo Care is poised to redefine home care coordination. This launch is the first step in a nationwide expansion, with the service currently available exclusively in Wake County. For more information or to book care, visit https://carelolo.com.
