Lionsgate Play Asia has selected NAGRA Multi-DRM, a foundational security solution within the NAGRA Venturi ecosystem, to safeguard its premium content catalogue on its OTT platform. The announcement, made by NAGRAVISION, a Kudelski Group company, underscores the growing importance of robust content protection in India's competitive streaming market.
As competition intensifies in India’s fast-growing streaming market, Lionsgate Play’s differentiated content mix spanning premium Hollywood titles alongside acclaimed global and regional stories has helped the platform build a loyal subscriber base. To protect this growing content library, the platform is leveraging NAGRA Multi-DRM to deliver studio-grade content protection across its OTT service while providing the flexibility to strengthen its security posture over time through the broader NAGRA Venturi ecosystem.
Built to address today's piracy landscape, NAGRA Multi-DRM reduces exposure to illegal distribution, while simplifying compliance with studio requirements and accelerating subscriber growth. As Lionsgate Play’s business evolves, NAGRA Venturi provides a path to integrate additional security technologies to create a broader, more unified, and intelligence-led security approach designed to identify, prioritize and respond to emerging piracy threats.
“Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform,” said Rohit Jain, Founder at Lionsgate Play Asia. “Partnering with NAGRAVISION, gives us a scalable, future ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience.”
India remains one of the most dynamic markets for content security where increasingly sophisticated piracy operations continue to threaten premium content, subscriber revenue and platform growth. NAGRA Multi-DRM is proven to deliver security that protects revenue and enables growth through scalable protection across both devices and platforms. For Lionsgate Play, it will help identify and mitigate illegal distribution earlier in the value chain while strengthening control over content usage across devices and networks as part of a wider approach to protect brand value, preserve audience trust, and make more informed security decisions.
“Lionsgate Play is a premium service with a strong and growing audience in India,” said Morten Solbakken, Executive Vice President and COO of NAGRAVISION. “By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships and support long-term growth. This partnership also underscores NAGRAVISION’s continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into value driver, not just a line of defense.”
The move comes as Lionsgate Play, which reaches over 40 million viewers in India, seeks to maintain its edge in a market where content security is paramount. By adopting NAGRA Multi-DRM, the platform not only protects its current assets but also positions itself to leverage the full NAGRA Venturi ecosystem for future security enhancements. This strategic step highlights the critical role of advanced DRM solutions in sustaining growth and viewer trust in the competitive streaming landscape.
