KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert. Pearl will contribute market intelligence and expert analysis on home performance data, real estate transparency, and the evolving standards shaping how buyers, agents, and homeowners evaluate residential properties across the U.S.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals and organizations regularly provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Pearl is the nation’s first independent standards and ratings organization for residential home performance. Since its founding, the company has built a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars of home performance (Safety, Comfort, Operations, Resilience, and Energy), capturing what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman’s Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification.
Every single-family home in the U.S. already has a Pearl SCORE™ – a standardized, transparent picture of how a home performs that buyers, homeowners, real estate professionals, contractors, and public-sector partners can all use at the point of transaction. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.
Pearl’s areas of expertise include home performance data and standards, real estate transparency and market readiness, PropTech innovation, agent education and adoption, and public sector and nonprofit partnerships. By leveraging technology platforms like the Pearl App and Pearl SCORE™ Report, Pearl surfaces and standardizes previously invisible home performance data. The company also trains real estate professionals to incorporate home performance into listings and client conversations, and collaborates with state energy offices and mission-driven organizations to scale home performance programs and rebate initiatives.
This designation is significant because it underscores the growing importance of home performance data in the real estate industry. As buyers and homeowners become more conscious of energy efficiency, resilience, and overall comfort, the ability to quantify and compare these aspects is becoming a critical factor in property evaluation. Pearl’s inclusion as a Verified Expert positions KeyCrew Media to provide its audience with authoritative insights into this emerging field, potentially influencing how homes are marketed and valued.
For more information on Pearl, visit pearlscore.com. To learn more about KeyCrew Media, visit keycrew.co.
