Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition is based on four standards: community focus, exceptional client care, creative marketing, and high performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, with her marketing generating more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS.
This matters because it signals a shift in how real estate success is measured. In a market often driven by volume and speed, Poulson's recognition underscores the value of a holistic approach that prioritizes client experience, creative storytelling, and community investment. Her emphasis on professional photography, video, and thoughtful distribution helps clients' properties reach audiences well beyond traditional listing platforms, potentially leading to faster sales and higher offers.
Beyond transactions, Poulson's community involvement strengthens her ties to Southern Utah. She co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area.
The implications of this recognition extend to homebuyers and sellers in Washington County. As the market becomes more competitive, agents who combine strong production with genuine community engagement and innovative marketing stand out. Poulson's profile among the top 3% of independently producing agents suggests that her methods resonate with clients seeking a trusted advisor who understands the local landscape.
Furthermore, the Lighthouse Marketing Institute's merit-based evaluation process offers a counterpoint to pay-to-play awards, providing consumers with a reliable benchmark for identifying top professionals. For Poulson, the honor reinforces her commitment to a higher standard of real estate professionalism.
To view Jennifer Poulson's full 2026 profile, visit the Lighthouse Marketing Institute's online directory. Her achievement reflects the four qualities at the heart of the Institute's recognition and sets a benchmark for excellence in the industry.
