Jazmin Ramirez, Executive Director of Growth at CI Web Group, has been named Marketing Chair for Women in HVACR, a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning and refrigeration industry. The appointment places Ramirez on the organization's Board of Directors and puts her at the helm of the committee responsible for promoting Women in HVACR and supporting communications across its more than 1,200 members.
Ramirez brings a rare combination of direct trades experience and nearly a decade of home services marketing and growth leadership to the role. Before joining CI Web Group, she worked inside plumbing and HVAC companies, advancing from customer-facing positions into operations and marketing. In her current role, she leads CI Web Group's growth organization, overseeing sales and the customer lifecycle. That background gives her firsthand insight into the challenges contractors face and the barriers women often encounter in the trades.
In her capacity as Marketing Chair, Ramirez will lead the committee that collaborates with other Women in HVACR committees on press and industry outreach, the organization's newsletter, marketing for its annual conference, and promotion of educational programs and member resources. The position is critical for expanding the organization's reach and ensuring more women across the industry know about the resources available to them.
"This role is an opportunity to help more women know what Women in HVACR has to offer and how they can be part of it," Ramirez said. "There is already so much great work happening across the organization. I'm excited to help tell those stories, expand our reach and make sure more women across the industry know these resources are here for them."
The appointment matters because it signals a continued push to elevate women in a field long dominated by men. Women in HVACR has grown to more than 1,200 members since its founding in 2002, providing networking, mentoring, education, scholarships and professional development opportunities. With Ramirez leading marketing, the organization is poised to amplify its message and attract more women to an industry facing persistent labor shortages.
"I've watched Jazmin take her deep understanding of the trades and grow into an incredible leader in this industry," said Jennifer Bagley, CEO of CI Web Group. "She understands the challenges contractors face, she knows how to bring people together, and she cares deeply about helping others succeed. I can't think of a better person to help lead the marketing efforts for Women in HVACR."
CI Web Group, an AI-enabled marketing agency built for the trades, has more than 20 years of experience serving HVAC, plumbing, electrical and home service companies nationwide. The company combines AI technology with deep industry expertise across website development, digital marketing, search and business growth. It is also the developer of Hydra OS, a website platform built specifically for home service businesses. The agency's involvement in Women in HVACR underscores the growing intersection of trades expertise and marketing innovation.
For more information about Women in HVACR, visit womeninhvacr.org. To learn more about CI Web Group, visit ciwebgroup.com.
