IVOREE, an omnichannel engagement platform serving gaming and hospitality operators, has completed an enterprise-wide mobile platform deployment with Delaware North's Ember Entertainment, extending its patron engagement technology to six properties across four states. The agreement connects Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas under one system. The deployment matters because it demonstrates that a single mobile platform can operate across distinct regulatory environments and player markets, potentially setting a new standard for how regional gaming operators manage loyalty and guest experiences at scale.
The platform is designed to link patrons to the Ember Rewards program and carry the guest journey across gaming, hotel, dining, and retail touchpoints, regardless of which Ember Entertainment property a patron visits. The mobile-first solution provides real-time point tracking, personalized offers, campaigns, promotions, and engagement mechanics driven by IVOREE's technology. Its player-data layer enables each property to tailor the guest experience at the individual patron level while giving Ember Entertainment a unified view of engagement activity across all participating venues and states.
Jason Gregorec, President of Delaware North's gaming business, said the company conducted a thorough RFP process. "It was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none," he said. Gregorec noted that the launch was deliberately timed to overlap with the Ember Rewards rebranding to deliver a combined impact. "The IVOREE team has been a great partner to us every step of the way."
The rollout spans four distinct regulatory environments and player markets, each operating on the same connected platform foundation. Vaughn Place, Head of Product Strategy at IVOREE, described the complexity: "Four states, different environment nuances, four distinct player bases - and one platform that had to work flawlessly for all of them. That's the kind of challenge our platform is built for." Place added that the mobile experience plugs directly into Ember Rewards and puts the whole guest journey in a patron's pocket.
Benjamin Keller, Head of Business Development at IVOREE, framed the deployment as a proof point for the company's core thesis. "This is exactly what we set out to build at IVOREE - give operators one singular platform with an infinite reach," he said. Keller emphasized that the platform allows Delaware North to deliver a differentiated hospitality journey and stand out from other regional operators. The full platform mobile solution is now live across all six participating properties, making Ember Rewards and IVOREE's engagement experience accessible to patrons directly through their mobile devices.
The broader implication is that regional gaming operators may increasingly favor unified, AI-driven engagement platforms over custom, property-specific solutions. IVOREE's platform already serves Historical Horse Racing operators, route markets, sovereign nation tribes, and commercial gaming locations across more than a dozen states in the US and Canada. For Ember Entertainment, the deployment represents an operational consolidation that could enhance patron loyalty across state lines. For the industry, it signals that cross-property, mobile-first engagement is becoming a competitive necessity rather than a novelty. More information about IVOREE is available at https://ivoree.ai.
