InPlay Global, the market for live sports performance, and tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced a strategic partnership to develop Sports Performance Securities™ — equity instruments whose value is linked to team performance. The collaboration aims to establish an equity market for sports performance, allowing fans, investors, traders, and institutions to participate in a new asset class.
According to the announcement, InPlay is building a market model that enables trading of securities tied to team performance, while tZERO provides regulated digital securities infrastructure. Edwin Johnson, Founder and CEO of InPlay Global, stated: "Sportsbooks allow users to wager on outcomes. Prediction markets allow users to trade probabilities. Yet no equity market exists for sports performance itself. We're changing that."
Alan Konevsky, Chairman and CEO of tZERO, added: "Tokenization, coupled with the right market structure, transforms real-world rights, interests, and economic activity into investable assets. Sports performance represents a compelling and largely untapped frontier."
The partnership comes as InPlay prepares to launch the InPlay Trading Challenge™, a free-to-enter national competition aligned with the 2026 professional and college football seasons. The challenge features cash prizes and participation from over 15 universities, aiming to introduce students and sports fans to sports markets, trading concepts, and financial literacy.
InPlay Global is focused on developing Sports Performance Securities, combining sports, finance, and technology to create a new form of engagement that allows users to analyze, value, and trade team performance through market-based mechanisms rather than wagering on outcomes. tZERO Group, Inc., through its broker-dealer subsidiaries, provides an innovative liquidity platform for private companies and assets, offering institutional-grade solutions for digitizing capital tables via blockchain technology.
For more information about tZERO, visit their website. Details on tZERO Digital Asset Securities can be found on FINRA's BrokerCheck.
