ICON Smile Studios, a Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, marking the largest expansion in its history. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, bring together the organization's specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—alongside oral and maxillofacial surgery and sedation dentistry, all under one roof.
This integrated model allows patients of all ages to access coordinated, specialist-level care without being referred across multiple offices. Dr. Behl emphasized that the goal is to provide specialist-level care to every family in Hampton Roads, regardless of zip code. The flagship campuses are the clearest expression of this vision, offering the specialties families need most in a single visit.
The organization's orthodontic heritage dates back to 1960 with Fulton Orthodontics, one of Hampton Roads' pioneering practices, followed by Albinder Orthodontics a decade later. Both practices, along with Virginia Beach Orthodontics, have become part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding it in 2010. Dr. Behl's training includes a Doctor of Science in Oral Biology and specialty certification in orthodontics from Boston University, and he is a Diamond Invisalign provider. In 2026, he completed an Executive MBA at William & Mary's Raymond A. Mason School of Business.
Dr. Madan, a periodontist and implant specialist, co-founded ICON Smile Studios with the belief that dental care should be comprehensive and collaborative. The new flagships enable specialists to collaborate under one roof, leading to better outcomes and a less stressful patient experience. Dr. Madan noted that patients shouldn't have to navigate multiple offices to get the care they need.
The Virginia Beach and Norfolk openings kick off a multi-year expansion plan. ICON Smile Studios plans to open a location in Hampton in 2027, followed by Williamsburg in 2028, extending its integrated model to more communities. Dr. Behl emphasized that the next 60 years are about honoring the past while investing in the future, developing leaders, advancing specialty dentistry, and serving generations of Hampton Roads families.
For more information, visit ICON Smile Studios.
