To celebrate its 60th anniversary, the Hong Kong Trade Development Council (HKTDC) has launched a series of community-wide activities, including a themed tram, a mobile exhibition called “Design Gallery on the Move,” and a “Next 60 Forum” featuring its Chairman and former Chairmen. The initiatives aim to engage the public and underscore HKTDC’s continued role in linking Hong Kong with the global market.
Professor Frederick Ma, HKTDC Chairman, and Sophia Chong, HKTDC Executive Director, along with senior management, attended a photo session with the 60th anniversary-themed tram today. The limited-edition tram, which features the anniversary theme “Connect the World, Shape the Future,” is now running across Hong Kong Island. According to the HKTDC, the tram symbolizes the organization’s commitment to partnering with stakeholders to shape the future while connecting Hong Kong to the world.
Among the celebratory initiatives is the “Design Gallery: 60 Celebratory Deals” campaign, which will launch its third round of promotion in July, offering more than 20 selected items at 40% off. Categories include gifts, homeware, and fashion accessories. Featured items include a CARDHODA RFID coin and card holder, a DITTO DITTO Hong Kong Skyline pattern washi tape set, a FAUX X MARIKO JESSE Hong Kong Toile Bone China Mug, PAIR PAIR FULL "Weaving the Future" socks, and a TACS stainless steel watch. The campaign allows the public to purchase creative products at attractive prices while experiencing Hong Kong’s design excellence.
Other anniversary activities to be rolled out progressively include “60 Book Fair Super Passes” during the Hong Kong Book Fair and “Food Expo VIP Tickets Giveaway,” which will celebrate HKTDC’s milestone with the wider community. Details will be announced on HKTDC’s social media platforms. A video of the themed tram is available on LinkedIn, and more information about the anniversary activities can be found on the HKTDC’s official website.
The HKTDC, established in 1966 as a statutory body to promote, assist, and develop Hong Kong’s trade, now has over 50 offices globally, including 13 in the Chinese Mainland. It organizes international exhibitions, conferences, and business missions to create opportunities for companies, particularly small and medium-sized enterprises (SMEs). The HKTDC also provides market insights and product information through research reports and digital news channels.
