The Hong Kong Trade Development Council (HKTDC) is set to host its annual August mega events, bringing together five fairs focused on wellness and quality living under the theme 'Live Well. Stay Well'. The 36th Food Expo, 10th Beauty & Wellness Expo, and 12th Home Delights Expo will run from 13 to 17 August at the Hong Kong Convention and Exhibition Centre (HKCEC), while the 4th Food Expo PRO and 17th Hong Kong International Tea Fair will take place from 13 to 15 August. For the first time, the Tea Fair will be open to both trade buyers and the public throughout its duration.
This year's events feature over 1,850 exhibitors from more than 30 countries and regions, including first-time participants from Brunei, Timor-Leste, Colombia, and Greece. The fairs will showcase international delicacies, premium teas, health and beauty products, and smart home solutions, offering a comprehensive platform for sourcing, networking, and retail experiences. The HKTDC's Associate Executive Director, Smilely Lam, emphasized the growing market interest in wellness and holistic wellbeing, noting that Hong Kong serves as an ideal gateway for food companies to access the Chinese Mainland and global markets. The Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs of China will also organize delegations from multiple provinces to promote premium agricultural products globally.
Food Expo PRO introduces a new 'Meat Zone' to meet rising demand for premium meat products, featuring Korean frozen marinated barbecue and halal-certified beef tendon balls from a local Hong Kong brand. The popular 'Coffee Zone' expands with exhibitors from Yunnan, Colombia, Macao, Myanmar, Thailand, and the United States. The 'Food Science and Technology Zone' will highlight alternative foods and food-service technologies, including an intelligent food-service robot demonstration. For the first time, the expo will feature pet food products, and the halal food label will be present for the third consecutive year, with over 130 exhibitors.
The Hong Kong International Tea Fair will showcase rare teas such as first-flush Kunlu Mountain purple bud pu'er from Yunnan, white tea from Laos, and Ceylon tea from Sri Lanka. New pavilions include the Chinese Mainland Matcha Pavilion and the Yixing Zisha Teaware Pavilion. The 'Tea Lifestyle' zone introduces innovative tea products like sparkling tea and tea-based cocktails, while the Hong Kong International Tea Culture Forum will explore the internationalization of Chinese tea brands.
Five Themed Days will run throughout the fairs, covering topics like food, wellness, sleep, and lifestyle, with activities including celebrity chef demonstrations, health seminars, and horticultural therapy workshops. The Food Expo will feature over 100 dessert products, with a new Dessert and Gelato Theme, including low-fat gelato made with patented mushroom extract and innovative flavors. The Gourmet Zone celebrates its 15th edition with 15 celebrity chefs and a commemorative recipe book.
The Beauty & Wellness Expo introduces a new 'Stay Relax' zone with red-light therapy capsules and wellness balms, along with fitness demonstrations. The Home Delights Expo focuses on smart living and quality sleep, with HKT offering discounts up to 70% on smart home appliances and showcasing its award-winning F5G-A 2500M Super Broadband service.
The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM) has been expanded to three days, featuring over 30 speakers from around the world. The conference will discuss regulatory policies and global pathways for traditional medicine, with sessions on 'bringing in' and 'going global' strategies. Public education on Chinese medicine will also be featured at the Food Expo.
To celebrate the HKTDC's 60th anniversary, special promotions and discounts will be offered, including free admission for designated visitors before noon and '6'-themed offers. The fairs will also feature smart bidding sessions and the 'August Happy Buy' campaign. E-tickets are available through various platforms, and morning and evening admission tickets will be offered. For more details, visit the official websites: Food Expo, Tea Fair, and Home Delights Expo.
