The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed "Taste the Best of Hinggan Discover the Grasslands in Beijing," recently opened in Beijing, marking a significant step in promoting the region's eco-friendly agricultural and livestock products. The event brought together industry professionals, cultural and tourism experts, and media from across the country, offering a platform for product tastings, business matchmaking, and the launch of cultural and tourism routes. This initiative underscores Hinggan League's efforts to leverage its pristine natural ecology, modern agricultural technologies, and full-chain industrial development to drive green growth and increase local incomes.
The carnival placed a spotlight on Hinggan League's beef cattle and rice industries, which attracted considerable attention from market players seeking partnerships. Located in the golden latitude belt for agriculture and animal husbandry, Hinggan League enjoys exceptional natural advantages. Early on, the league made coordinated plans for these two key industries and launched an industrial upgrade covering the entire value chain, from breeding stock and forage to farming, processing, and branding.
Breeding is the cornerstone of the beef cattle industry. Hinggan League has introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeds like Simmental and Angus are produced annually and distributed across China. The region has also enhanced its technical service system through a tiered extension-agent approach and on-site guidance, helping herders adopt more scientific practices. In forage supply, the Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner has begun operations, converting crop straw into high-quality forage. Research teams have developed palatable fermented feed using microbial fermentation technology, substantially reducing daily feeding costs per head of cattle and securing the industry's "first mile."
At the sales and branding end, Hinggan League's beef cattle industry is transitioning from "selling live cattle" to "selling brands." The region has cultivated large-scale meat processing enterprises and developed over 100 product categories for e-commerce and foodservice channels nationwide. A livestreaming e-commerce operations center has been established, along with marketing centers and forward warehouses in the Beijing-Tianjin-Hebei region. The official launch of regional public brands such as "Keyouzhong Banner Beef" marks the formation of a complete modern beef cattle industry chain.
Similarly, Hinggan League's rice industry thrives on the full value chain from seed to table. The fragrant, glutinous, and sweet taste of its rice stems from a pristine ecological foundation of clean water, soil, and air. Local research teams have spent over 30 years developing and registering 21 high-quality rice varieties, helping thousands of farming households increase their incomes. Farming methods are also evolving. In Duerji Town, Keyouzhong Banner, rice cooperatives have adopted a "unified planting, processing, and sales" model while developing their own brands. By combining contract farming with online and offline sales, they have secured reliable channels and boosted member incomes. In Zhalaite Banner, returning entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice cultivation on "dry land" and achieving water savings of 700 cubic meters per mu. As rice enters its critical field management period, agricultural technicians and farmers are conducting scientific foliar nutrient supplementation, appropriate nitrogen application, and regular pest inspections, laying the groundwork for stable high yields.
From a quality seed to a premium cut of beef, and from a bowl of rice to a regional brand, the cattle and rice industries are part of a single coordinated strategy. Under Hinggan League's overall planning, the concentrated beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, significantly increasing collective village income. Meanwhile, 38 enterprises authorized to use the "Hinggan League Rice" brand have all adopted the nine established standards, driving the brand value beyond RMB 31 billion.
Winds sweep across the Horqin Grassland, sending waves through the grass and bending the heavy ears of rice. Moving from selling raw grain and live cattle to selling brands and quality, Hinggan League's more than a decade of dedicated efforts have transformed the grassland's ecological advantages into industrial strengths and its resource advantages into greater income for local communities, making "cattle and rice" a solid pillar of prosperity for the people and development across the league.
