Havana Roasters Coffee Companies Inc. (OTC: THRC) announced that it began trading under its new ticker symbol THRC as of market opening on February 24, 2026, marking the completion of the company's full corporate transformation from North America Frac Sand, Inc. to a premium Cuban-style coffee brand. The Financial Industry Regulatory Authority (FINRA) had previously approved the name change to Havana Roasters Coffee Companies Inc., effective January 29, 2026, with a temporary designation under the old ticker NAFSD. The final ticker symbol change to THRC was announced on FINRA's daily list on February 24, 2026, completing the rebranding process.
The adoption of the new ticker symbol represents the final stage of a remarkable transformation for the company, which has shifted its focus from industrial commodities to the consumer coffee market. Havana Roasters Coffee Companies Inc. is the exclusive license holder and commercialization arm for Havana Roasters Coffee, a premium Cuban-style coffee brand based in Florida with a growing presence in Los Angeles. The company develops and markets artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. According to the press release, HRC is executing a multi-channel growth strategy designed to scale the Havana Roasters Coffee brand across wholesale, retail, franchise, and e-commerce markets.
The company's CUSIP number has also changed to US65670R201, effective January 23, 2026. No action is required by existing shareholders regarding changes to the ticker symbol or CUSIP number, as the company's common stock will automatically reflect these changes in all shareholders' accounts managed through the company's transfer agent. The rebranding underscores the company's strategic pivot toward the coffee industry, a sector with significant growth potential. By aligning its corporate identity with its core coffee brand, Havana Roasters aims to strengthen its market positioning and attract investors interested in the consumer goods space.
More information is available at thehrccompanies.com. The company's forward-looking statements in the press release indicate that while it believes its plans and expectations are reasonable, actual results may differ materially due to risks and uncertainties. The company undertakes no obligation to update forward-looking statements except as required by law.
