Green SM officially launched its fully electric taxi service in Copenhagen today, marking the company's first entry into the European market and a significant milestone in its international expansion. The launch ceremony, attended by Mr. Do Quang Thai, First Secretary of the Embassy of the Socialist Republic of Vietnam in Denmark, along with representatives from leading Danish organizations including 3F, Dansk Erhverv, DPT, and Carnegie Investment Bank, underscores the strategic importance of this move.
Copenhagen, recognized as one of the world's leading cities in sustainable urban mobility, was chosen as Green SM's first European market. The company aims to complement the city's existing transport network by offering a reliable, fully electric mobility option for residents and visitors. This launch follows Green SM's successful operations in Vietnam and several Asian markets, reflecting a long-term approach to international growth that prioritizes building well-structured local operations over rapid expansion.
In Denmark, Green SM operates a fully electric fleet of VinFast VF 6 and VF 8 vehicles, serving a wide range of everyday urban travel needs. Unlike many ride-hailing platforms that connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations to ensure consistent service quality. During the initial phase, the company will focus on establishing reliable local operations, ensuring full compliance with Danish regulations, and continuously improving service based on feedback from customers, drivers, and other stakeholders.
Delivering a safe, professional, and consistent customer experience begins with Green SM's drivers. Before serving customers, every driver completes comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation. Ongoing training and a robust local operations system help ensure every journey reflects the high standards Green SM is committed to delivering.
Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before each trip is confirmed, and electronic receipts are issued automatically. To mark its launch, Green SM is offering new customers five vouchers worth 25% off each trip, up to a maximum discount of 100 DKK per ride, from July 30 to September 30, 2026.
Richard Nabil Chahine, CEO of Green SM Europe, stated: "Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day. If we earn that trust, growth will naturally follow."
Green SM's expansion into Europe reflects its long-term approach to international growth. With its fully electric fleet and low-emission operating model, the company hopes to contribute to Denmark's ambitions for more sustainable mobility while providing another practical transport choice. Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India, and Kazakhstan, steadily expanding internationally while adapting its services to local market needs.
