Green Choice Proteins, an Australian plant-based nutrition company, announced that its Australian-made plant protein products will soon be available on Amazon, marking a significant step in its U.S. expansion. This launch follows the company's initial entry into the U.S. market through OneLavi. Together, these platforms will provide American consumers with increased access to Green Choice Proteins' clean-label plant nutrition products.
"Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers," said Puneet Chawla, Founder of Green Choice Proteins. "Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with an emphasis on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The company's products are manufactured in Victoria and feature Australian-grown pulses as part of its commitment to quality sourcing and Australia's growing plant protein industry. Their formulations combine plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
Three core products are expected to launch on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each provides approximately 35 grams of plant protein per serving, made with Australian-grown pea and faba, and includes omega-3 from linseed. All products are free from artificial colors, flavors, and fillers, and are designed to offer both nutrition and taste.
The Amazon expansion is part of a broader U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This event will connect the company with major health, specialty, food, drug, and mass retail buyers, as it explores additional retail opportunities.
"Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers," added Chawla. "OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Sustainability and responsible sourcing are central to Green Choice Proteins' philosophy. The company sources premium Australian-grown pulses and focuses on responsible sourcing, transparent manufacturing practices, and supporting the growth of Australia's plant protein industry. The upcoming Amazon launch represents another milestone in what the company expects to be a continuing U.S. expansion. For more information, visit Green Choice Proteins.
