The latest episode of The Building Texas Show, titled Glen Rose's Strangest Attraction Isn't What You'd Expect, highlights how a small town of roughly 2,700 residents punches above its weight in tourism. Hosted by Justin McKenzie and published June 25, 2026, the conversation features Traci Niedziela, Tourism Director for Glen Rose, who explains why 28% of Texans live within a 90-minute drive yet many have never explored beyond the state park exit. The episode reframes Glen Rose as a full weekend destination rather than a quick day trip.
Niedziela walks listeners through specific attractions that pack the Somervell County seat. These include Fossil Rim Wildlife Center with newly born baby giraffes and a baby zebra born in February, Dinosaur Valley State Park, Dinosaur World, and the new animatronic Rex Ann at the visitor center. The Texas Amphitheater's June run of The Little Mermaid is staged over an actual water moat, adding a unique element. Two rivers, Big Rocks Park, and Paluxy River cabin stays such as Anderson Creek Cabins offer outdoor recreation. A citywide scavenger hunt features 98 uniquely painted dinosaurs tied to local businesses.
On the signature scavenger hunt, Niedziela explains: "We've got 98 dinosaurs that are located throughout our city. They're all uniquely painted, so each one represents its business. For example, the hospital has a doctor in front of it, the dinosaur is painted like a doctor. Our school district has a tiger, that's our school mascot, so the dinosaur is painted like a tiger." Players scan a QR code at any hotel or the visitor center to unlock rewards including Fossil Rim entry passes, Dinosaur World tickets, and free ice cream at Shoo Fly.
The episode also examines the economic backbone behind a small town with five major hotels. Niedziela credits the nearby Comanche Peak nuclear power plant for driving midweek corporate retreat and conference demand Sunday through Thursday, which supports lodging capacity for weekend leisure travelers. She and McKenzie discuss Leadership Glen Rose, the hospitality training culture among local businesses, and the visibility of Mayor Joe Bowles, who stopped by her office before recording to plan a July 4th parade, dunk tank, and hot dog eating contest. The town's 250th birthday weekend will close with a fireworks show reflected over Wheeler Branch Park's water.
