GBK Brand Bar celebrated ESPY Week on Tuesday, July 14, by hosting its annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party at the 6 Columbus Hotel Penthouse in Manhattan. The invitation-only event brought together ESPY nominees, past winners, Olympic and Paralympic medalists, professional athletes, broadcasters, influencers, and celebrity guests for an afternoon of premium gifting, networking, entertainment, and a live viewing of the FIFA World Cup Semifinal.
Guests explored an impressive array of luxury lifestyle, wellness, technology, travel, fashion, food, and publishing brands. Featured partners included InBody, showcasing its medical-grade body composition technology; Nuropod by Parasym, introducing a wearable neuromodulation device for nervous system health; Your Book Is Your Hook, offering celebrities the chance to turn personal stories into bestselling books; Dulsa Botanical Complex, a sugar-free wellness formula for gut health; and Wontech USA, gifting premium K-beauty products and exclusive treatments.
The event featured an outstanding lineup of sports stars, including 2026 ESPY nominees Jake Adicoff, Mikaela Shiffrin, Megan Keller, Susannah Scaroni, Laila Edwards, Reece Atwood, Kyndal Stowers, and Teagan Kavan. Olympic and Paralympic medalists Alex Shibutani, Melissa Ruiz, Maia Shibutani, Ali Truwit, Anna Johannes, Ryan Neiswender, Michael Prout Jr., McKenzie Coan, and Femita Ayanbeku also attended. Additional guests included Cam Heyward, Miles McBride, Tyrone Tracy Jr., Armand Membou, Michelle Smallmon, Katie Feeney, Epiphanny Prince, Cam Little, Josh Wallace, Caroline Hendershot, Fabolous the Rapper, RHOBH star Sutton Stracke, and Bravo's Next Gen NYC stars Georgina McCann and Shai Fruchter.
Athletes and guests enjoyed gifts and experiences from partners such as Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, Baby's Buns & Buckets, Legendary Foods, Hormbles Chormbles, Johnny Seriuss Events, LALO Tequila, Roots of Fight, Sailrock South Caicos, Solid Wiggles, and Speech Fox. Premium food, cocktails, music, and luxury hospitality were provided throughout the afternoon as attendees watched the FIFA World Cup Semifinal.
In keeping with GBK's philanthropic commitment, Swim Up Hill Foundation & Soweto Swim School raised awareness for its mission to expand swimming education in South African townships by building community swim facilities and teaching water safety. Founder Gavin Keilly has long integrated philanthropy into GBK's celebrity lounges, helping raise millions for charitable organizations.
GBK Brand Bar is a premier luxury lifestyle gifting and experiential marketing company that connects brands with celebrities, athletes, influencers, and media through unforgettable experiences at major entertainment and sports events.
