First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. The collaboration aims to help businesses clearly identify themselves and improve answer rates by displaying verified, recognizable identities on Vodafone’s network.
The launch comes at a critical time for the UK market, where scam calls are a daily concern and consumers are increasingly reluctant to answer unknown or unverified numbers. This trend makes it harder for legitimate businesses to reach customers. By leveraging Vodafone’s CAMARA-based network APIs, First Orion’s solution verifies and brands calls, enabling enterprises to present trusted identities at scale. The technology ensures that when a business calls a Vodafone subscriber, the recipient sees a branded caller ID rather than an unknown number, increasing the likelihood of the call being answered.
“Consumers are more cautious than ever about answering calls, and scammers have eroded trust in voice communications,” said a First Orion representative. “Our partnership with Vodafone addresses this challenge head-on, giving legitimate enterprises the tools to stand out and connect with their customers securely.”
For enterprises, the benefits extend beyond improved answer rates. The solution also enhances customer experience and operational efficiency by reducing the time spent on missed calls and voicemails. Additionally, it helps protect consumers from fraud by ensuring that only verified businesses can display branded information.
Vodafone’s adoption of CAMARA-based network APIs aligns with industry efforts to standardize network capabilities for developers. This approach allows for faster deployment and scalability of services like branded calling. The partnership marks a significant step in expanding First Orion’s footprint internationally, following its integration with major U.S. carriers.
First Orion offers a comprehensive suite of branded communications solutions, including branded calling, messaging, advanced analytics, and real-time fraud detection. The company is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers. For more information, visit firstorion.com.
The full announcement, including downloadable images and bios, is available here.
