First Orion, a leading provider of branded communications solutions, has signed an agreement with Boost Mobile to deliver INFORM® Branded Calling to Boost Mobile subscribers. This partnership aims to improve the calling experience by displaying a business’s name on incoming calls, allowing customization of up to 32 characters. The feature is designed to help build trust in the call, increase answer rates, and enhance brand awareness for businesses.
Under the agreement, Boost Mobile subscribers will receive incoming calls that display a business’s name, leveraging their existing relationship with the business. This enables customers to recognize who is calling and make more informed decisions about whether to answer. The announcement was made on April 8, 2026, and highlights First Orion’s continued expansion of its branded calling solutions across major U.S. carriers.
INFORM® Branded Calling is part of First Orion’s comprehensive suite of branded communications solutions, which also includes branded messaging, advanced analytics, and real-time fraud detection. These tools help enterprises optimize call programs, protect customers, and provide trust and transparency at scale. First Orion is integrated into the largest U.S. mobile carriers and serves Fortune 500 companies.
For more details, the full announcement is available here. Boost Mobile subscribers can expect to see enhanced caller identification in the near future as the service rolls out.
This agreement underscores the growing importance of branded communications in combating spam and improving customer engagement. By displaying business names, carriers like Boost Mobile can reduce call screening and increase the likelihood that legitimate calls are answered. For businesses, this means higher answer rates and stronger brand recognition. For consumers, it means fewer unwanted calls and greater confidence in answering.
First Orion’s INFORM® solution has been adopted by several carriers and enterprises, and this partnership with Boost Mobile marks another step in its mission to elevate the phone call experience. As mobile communication continues to evolve, branded calling is becoming an essential tool for businesses to connect with their customers effectively.
