FG Brands, a self-care and wellness platform, has announced a national rebrand of its LA Bikini franchise to Bare&Sol, effective June 1. The change reflects the company's evolution as a leading beauty and wellness franchise opportunity, driven by consumer demand for natural, ingredient-conscious services and a more inclusive experience.
The rebranded Bare&Sol locations will offer expert hair removal using sugaring—a natural sugar paste free of harsh chemicals—alongside airbrush spray tanning, creating two distinct revenue streams under one roof. According to Jan Zalud, CEO of FG Brands, the move challenges the traditional waxing salon model. "When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience. Customers have evolved, and we have chosen to evolve with them," Zalud said. With over one million Brazilian sugaring wax services performed, the brand has perfected its technique and combined it with professional tanning to create a membership-driven franchise model focused exclusively on these services.
Bare&Sol's new identity includes a reimagined studio design with clean lines, warm textures, and a calming aesthetic, departing from the clinical feel of traditional hair removal salons. This shift targets Millennial and Gen Z consumers who increasingly seek personalized, non-toxic beauty routines. The brand positions itself as a full-service skin-wellness destination, capitalizing on strong growth potential in the consumer-driven sector.
For more information about memberships or to book appointments, visit https://bareandsol.skin. To explore franchise opportunities, visit https://fgbrands.co.
