FastBlast, a company specializing in organic, whole-food nutrition products, announced its participation in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The event is designed to connect brands with buyers from major health, specialty, and food, drug and mass retailers, providing an opportunity for FastBlast to expand its retail footprint and raise awareness of its products.
FastBlast founder William King will attend the session to introduce retailers to the company's approach to making nutrient-dense nutrition more convenient for today's consumers. "ECRM gives us an opportunity to share the FastBlast story directly with retailers and show them how our products fit into the way consumers are approaching nutrition today," said King. "People want better ingredients, but they also want convenience. We developed FastBlast around the idea that those two things shouldn't have to compete."
FastBlast will highlight two key products during the ECRM session: the FastBlast Banana-Berry Smoothie and FastBlast Daily Essentials. The Banana-Berry Smoothie is an organic, vegan smoothie made with real fruits, vegetables, and superfoods, with no added sugar. The portable 3.5 oz (99g) pouch provides a combination of protein, carbohydrates, healthy fats, and fiber in a convenient, ready-to-eat format. Designed for busy lifestyles, the smoothie can be used as a snack, light meal replacement, or convenient nutrition option during an eating window for consumers who practice intermittent fasting. Its shelf-stable pouch also makes it easy to take to work, while traveling, or during outdoor activities.
FastBlast Daily Essentials takes a different approach to everyday nutrition. The product combines 30 superfood ingredients and vegetables along with fermented nutrients and is designed to provide a convenient daily nutritional foundation using whole-food ingredients. Fermented nutrients are an important part of FastBlast's product philosophy, reflecting King's interest in nutrition, digestion, and the dietary patterns he observed while studying populations known for longevity.
FastBlast's participation at ECRM comes as the company works to broaden its retail footprint and introduce more consumers to its whole-food approach to convenient nutrition. The Banana-Berry Smoothie has already expanded its U.S. online availability and can be purchased through both Amazon and Walmart.com, giving consumers nationwide access through two of the country's largest online retail platforms.
King sees the ECRM session as another opportunity to build on that momentum and introduce the broader FastBlast story to retail decision-makers. "We've created products for people who want to make better nutritional choices but need those choices to work with real life," King said. "As we expand FastBlast, we're looking for retail relationships that can help us make that approach accessible to more consumers."
