The Hong Kong Trade Development Council (HKTDC) concluded its Fashion Hong Kong promotion in Paris on June 28, the final day of Paris Men's Fashion Week Spring/Summer 2027. The campaign, held in partnership with Hong Kong Air Cargo Terminals Limited (Hactl), featured a showroom at Rue de la Paix and a networking reception, highlighting Hong Kong's design talent and reinforcing its role as an East-meets-West cultural hub.
The showroom presented Spring/Summer 2027 collections from Hong Kong designer brands, including apparel and fashion accessories. It attracted buyers, media, and industry professionals from Europe and beyond, facilitating business matching and partnership discussions. Notably, Hong Kong labels MARCCH and Matter Matters unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, showcasing creative exchange between Hong Kong and French designers.
A networking reception on June 27 drew over 200 fashion professionals, buyers, and media representatives, offering Hong Kong designers valuable opportunities to expand their international networks. A "Hong Kong Fashion Night dinner" further strengthened ties with the global fashion community.
This promotion marked the first cross-sector collaboration between HKTDC and Hactl. Hactl, a leader in sustainability and innovation, provided expertise in air cargo logistics and sustainability, supporting Hong Kong brands in expanding globally. The partnership demonstrates how Hong Kong integrates creativity, commerce, and professional services to help local brands capture international opportunities while responding to global sustainability trends.
Mr. Chris Lo, Regional Director, Europe, Central Asia & Israel, HKTDC, said: "This collaboration reflects Hong Kong's unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers' talent but also demonstrating how Hong Kong's logistics excellence and sustainability leadership can support the global fashion industry in new and meaningful ways."
Mr. Frosti Lau, Chief Executive of Hactl, said: "Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability in both the fashion and air cargo industries."
Launched in 2015, Fashion Hong Kong promotes Hong Kong designers at major fashion events in New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. The initiative helps local brands connect with global buyers and expand into markets. More information is available at Fashion Hong Kong and HKTDC.
