As roofing contractors seek new revenue streams and ways to deepen relationships with existing customers, EZ On Coat® is positioning preventive roof maintenance as a practical add-on service. The company’s efforts come as the global roof coating market is projected to grow from $1.94 billion in 2026 to $2.76 billion by 2034, a compound annual growth rate of 4.4 percent, according to Fortune Business Insights. That expansion signals rising demand for protective roof solutions, which contractors can tap into without acquiring new customers.
EZ On Coat® offers products like its Shingle Sealer and other maintenance solutions designed to help homeowners protect qualifying roofs and extend their useful life. The company believes this creates an opportunity for roofing contractors, remodelers, restoration companies, and other home-service professionals to add maintenance and coating services to their business models. “Contractors already have relationships with homeowners who trust them to take care of one of the most important parts of their home,” said Matt Cole, President of EZ On Coat®. “Roof maintenance gives contractors another service they can discuss with those customers while helping homeowners become more proactive about protecting their roofs.”
For many roofing companies, the customer relationship has traditionally centered on repairs, storm damage, or full roof replacement. EZ On Coat® encourages contractors to view preventive maintenance as an extension of that relationship. During an inspection or repair project, a contractor can educate the homeowner about ongoing maintenance and determine whether a roof is a suitable candidate for sealing or coating. This approach benefits both parties: contractors generate additional revenue without finding new customers, and homeowners gain access to options that help protect their existing roofing investment. However, roof condition should always be evaluated before recommending any maintenance or coating product. EZ On Coat® positions coating as a maintenance and restoration option for appropriate roofs, not as a universal replacement for necessary repairs or replacement.
To support contractors in incorporating its products, EZ On Coat® has launched a new Contractor Incentive Program. When a contractor reaches $1,000 in EZ On Coat® product purchases, they receive a $100 restaurant gift card. The incentive aims to introduce more contractors and their crews to the company’s products while encouraging roofing professionals to explore how maintenance services can complement their existing work. “Adding a maintenance option can give contractors another reason to stay connected with their customers after the original job is finished,” Cole said. “At the same time, homeowners can have greater peace of mind knowing they are taking a proactive approach to caring for their roof instead of waiting until a major problem develops.”
Preventive roof care also shifts the conversation contractors have with homeowners. Instead of engaging only when there is a leak, storm damage, or need for replacement, contractors can discuss inspections, maintenance, and appropriate protective treatments before significant problems occur. For homeowners, extending the useful life of a roof when conditions allow can postpone the significant expense of premature replacement. For contractors, maintenance provides an additional revenue category and helps strengthen long-term customer relationships. EZ On Coat® plans to support its contractor outreach with product education, application information, demonstrations, contractor-focused content, and practical information that crews can use when discussing preventive roof maintenance with customers. This effort builds on the company’s expanded business-to-business communications strategy targeting roofing contractors, remodelers, restoration companies, property managers, home-improvement businesses, distributors, and other industry professionals, established as part of its national outreach initiative earlier this year. For more information, visit EZONCOAT.com.
