As consumers increasingly turn to search engines and AI-powered tools to find local businesses, Domain Listings, LLC is calling for greater online transparency to help small businesses get found. The Las Vegas-based company, which has listed over 150,000 businesses since 2013, is encouraging business owners and individuals to regularly review their online presence, correct outdated details, and build trust through consistency.
The importance of this issue is underscored by recent research: 46% of all Google searches have local intent, 76% of people who search for a nearby business on a smartphone visit one within a day, and nearly 1 in 2 consumers say they would stop considering a business if they find incorrect contact information online. Moreover, more than 90% of consumers use online search to learn about local businesses before contacting them. These statistics highlight that even small errors can lead to missed opportunities.
Domain Listings has observed that online visibility is no longer just about being present; it is about ensuring the information found is accurate, complete, and trustworthy. The company's representative noted, "The rise of AI-powered search, the evolution of local SEO, and the changing role of review platforms directly affect how our customers get found and how our platform performs."
Transparency has become a cornerstone of Domain Listings' approach, especially in an industry that has sometimes been marred by deceptive practices. "The category has been damaged by bad actors who used deceptive practices," the representative said. "The way I have approached it is through transparency—being clear about what we are, what we offer, and standing behind our service with real customer support. You cannot control what others in your industry do, but you can control how you operate and how you respond when things go wrong."
Customer feedback has been instrumental in shaping the company's growth. "Customer service has been our biggest area of growth," the representative added. "Early feedback made it clear that we needed to invest more in how we handle customer concerns—not just in resolving issues, but in the way we communicate throughout the process." This focus on listening has led to improved communication and response standards.
Domain Listings advises everyone—not just business owners—to take simple steps to review their online presence: search your name or business online, check that contact details are accurate everywhere they appear, update outdated descriptions, remove duplicate listings, and review this information every few months. These habits can help improve trust and reduce confusion for customers, employers, and anyone searching online.
By making online transparency a regular routine, individuals and businesses can ensure they are accurately represented and easily discoverable. As Domain Listings emphasizes, small, consistent actions can make a meaningful difference over time.
